Sellers: Market Trends Checklist

Selling your home can be complex undertaking, but with the proper preparation and expert guidance, the process can be streamlined into a smooth and rewarding experience.

1. Research National & Local Market Data

• National perspective: Review reputable sources (National Association of REALTORS®, etc.) for trends in home prices, sales volume, mortgage rates, and inventory.

• Local perspective: Focus on your city, county, or neighborhood. Look for:
  

  • Average days on market (DOM).

  • Months of inventory (supply levels).

  • List-to-sale price ratios.

  • Median sales price changes.

2. Identify the Type of Market

• Seller’s Market: Low inventory, high buyer demand, prices rising — you can price more aggressively.

• Buyer’s Market: High inventory, slower sales, prices stable or declining — you may need to price competitively and offer incentives.

• Balanced Market: Supply and demand are roughly equal — pricing and marketing must be strategic.

3. Watch Mortgage Rate Trends

• Higher interest rates can reduce buyer purchasing power and slow demand.

• Lower rates often increase demand and competition.

• Track weekly Freddie Mac rate reports to see if affordability is improving or tightening.

4. Compare Similar Sales (“Comps”)

• Analyze homes sold in the past 3–6 months that match yours in location, size, condition, and amenities.

• Note any price reductions and final sale prices vs. original list price.

5. Follow Seasonal Patterns

• Spring and early summer typically bring more buyers.

• Fall and winter may have fewer buyers but less competition from other sellers.

• Factor seasonality into your pricing and timing decisions.

6. Understand Buyer Behavior & Preferences

• See what’s trending in buyer must-haves (home office space, updated kitchens, energy efficiency).

• Use online search filters to understand which features are most popular in your area.

7. Monitor Inventory Levels

• Track how many homes are for sale in your price range and neighborhood.

• Low supply can drive faster sales and higher prices; high supply may mean more competition.

8. Stay Informed on Economic Indicators

• Watch local job growth, population shifts, and major developments (new employers, schools, infrastructure).

• Positive local economic news can boost buyer demand.

9. Consult a Real Estate Professional

• A knowledgeable agent can interpret the data, predict trends, and recommend a listing strategy.

• They often have access to MLS statistics not available to the public.